Your Next Big Idea Might Be Hiding Behind an Assumption.
Most organizations don't struggle because they lack ideas. They struggle because unquestioned assumptions limit the possibilities they can see.
Through interactive FLIP innovation workshops, ZERO IN helps teams challenge conventional thinking, uncover overlooked opportunities, and turn fresh perspectives into practical experiments.
You Can't Think Outside the Box If You Don't Know You're In One.
Most businesses don't have an idea problem. They have an assumption problem.
Think about the last brainstorming session your team had. You probably came up with some good ideas. Maybe even a few exciting ones. But how many genuinely challenged the way your business operates?
The problem is that we tend to brainstorm within the boundaries of what we already believe to be true. We assume customers want things a certain way. We assume certain processes can't change. We assume something won't work because it's never been done before.
And when nobody challenges those assumptions, even our most creative ideas end up looking a lot like what we've already tried.
Stop Brainstorming Ideas. Start Challenging Assumptions.
Most innovation processes start by asking, "What new ideas can we come up with?"
FLIP starts with a different question: "What are we assuming to be true?"
The FLIP Method is a practical, four-step approach that helps teams uncover the assumptions shaping their decisions, challenge conventional thinking, and discover opportunities they might otherwise overlook.
Because sometimes the breakthrough isn't a better answer. It's a better question.
Fresh Thinking Is Great. Turning It Into Action Is Better.
Your team already has valuable experience, insights, and ideas. What they may need is a different way of looking at the challenges and opportunities in front of them.
FLIP workshops are interactive, practical sessions that help teams challenge assumptions, explore new possibilities, and identify small experiments worth testing.
Whether you're looking to spark a new way of thinking or tackle a specific business challenge, there's a format to fit your team.
HALF DAY
The FLIP Workshop
Go deeper into a real challenge.
A facilitated working session where your team identifies key assumptions, examines the evidence, explores alternative possibilities, and selects promising ideas to test.
Ideal for teams facing a persistent challenge or looking for new opportunities.
90 MINUTES
The FLIP Introduction
A fresh perspective for your team.
An engaging, hands-on introduction to challenging assumptions, with a practical exercise that gets people thinking differently about a real business issue.
Ideal for team meetings, leadership retreats, and lunch-and-learns.
FULL DAY
The FLIP Deep Dive
Move from assumptions to experiments
A more comprehensive session to examine multiple assumptions, develop new approaches, prioritize opportunities, and build practical pilot plans your team can take forward.
Ideal for leadership teams and organizations ready to explore meaningful change.
Every Great Breakthrough Starts Somewhere.
Let's talk about the challenges your team is facing and which workshop format might be the right fit.
A Different Approach to Innovation. Grounded in Real Business Experience.
Innovation sounds exciting in theory. But when you're running a business, leading a team, or trying to solve a problem that just won't go away, you need more than inspiring ideas. You need a practical way forward.
That's where ZERO IN is different.
Founded by author, keynote speaker, and business consultant Dennis Geelen, ZERO IN combines real-world business leadership experience with a fascination for the extraordinary things that happen when people challenge conventional thinking.
After more than 20 years working in business and technology, Dennis understands the pressures organizations face to improve, adapt, and grow. He also knows how easily teams can become trapped by assumptions about what customers want, how things should work, and what's actually possible.
Through engaging stories, thoughtful questions, and hands-on facilitation, Dennis helps teams look at familiar challenges from unfamiliar angles.
No complicated theories. No innovation theatre. Just a practical approach to challenging assumptions, uncovering possibilities, and taking action.
What Could Your Team Discover by Thinking Differently?
Clients and Testimonials
Hear what some of our clients say about our consulting services and expertise.
It is deeply insightful, incredibly practical, and left me with so many actionable takeaways. Easily an 11 out of 10 experience.
John Carser
Sales Manager
MVW Construction & Engineering Inc. Wilson Developments (Lindsay) Inc.
I really enjoyed that Dennis challenged the assumption that teams of people working together is the only way to generate innovation. The FLIP method is an interesting way of approaching innovation in a practical and process oriented fashion.
David Cowdery
Business Advisor, Launch Kawartha
★★★★★
★★★★★
ZERO IN CONSULTING
CONNECT WITH DENNIS GEELEN DIRECTLY
dennis@dennisgeelen.me
1 (705) 821-1201
© 2026. All rights reserved.